• GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

      GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.

      David Hirschman/ Street Fight- 17 readers -
    • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 47 readers -
    • Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Social Media Gets the Local Spending Growth, Partly by Default

    Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

    Street Fightin Social Display EMail- 5 readers -
  • How Voice Assistants Could Transform Local (Part II)

    Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation? It’s partly about platform choice. As examined last month, home assistants like Amazon Echo have a disproportionate share of attention.

    Michael Boland/ Street Fightin How To's- 7 readers -
  • Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers (Bloomberg) Walmart’s U.S. comparable sales rose 2.7 percent from a year earlier — its strongest growth in this measure in eight years. Best Buy reported domestic comparable sales were up 4.5 percent year-over-year.

    Street Fight- 8 readers -
  • Why Commercial Banks Are Turning to Proximity Technology

    That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.

    Stephanie Miles/ Street Fight- 9 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

    Stephanie Miles/ Street Fight- 8 readers -
  • Raise Report: Yotpo, Leanplum, Globality Secure New Funding

    Raise Report: Yotpo, Leanplum, Globality Secure New Funding November 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, Nov 3: Globality Picks Up $35 Million to Connect Corporations with Small Service Providers Investors included THK ...

    Street Fight- 12 readers -
  • NinthDecimal Launches Website-to-Store Attribution Solution

    Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
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